Case studies are provided to show how world-leading consumer packaged goods companies are using these barcodes to help their retail customers process orders more efficiently and handle recalls more quickly. Examples from foodservice also illustrate that restaurant chains are working with their supplier partners to create a more transparent supply chain and improve food safety.

“GS1-128 barcodes have been around since 1989. Their popularity now, however, is due to increased pressure and expectations from government and consumer groups regarding traceability and speed of response when something goes wrong,” says lead author, Steven Keddie, Engineering Manager for Markem-Imaje Americas. “With the internet, issues go viral quickly and companies need to respond faster than ever before.”

Mr. Keddie continues, “Also, whether it be to optimize inventory levels or better match supply to demand, the technology available today means that retailers and foodservice companies are better positioned than in years gone by to extract value from the extra information available through GS1-128 barcodes.”

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