WaveGrip, a brand of Berry Global, has launched a new style of multi-pack carrier for cans that contains over 50% recycled plastic.
The product is recyclable within polyethylene (PE) film collection schemes and weighs less than 4g for a standard six-pack. It currently incorporates over 50% Sustane NXG post-consumer recycled (PCR) polymer, which the company aims to boost to 100% by 2021.
In addition to its reported sustainability benefits, the solution also incorporates a handle to improve functionality, making it easier for consumers to grab a pack off the shelf and carry home. Also, by creating an additional surface on the pack, brand messages and promotions can be added via a custom printed label.
Darryl Roadnight, business director at WaveGrip says: “The combination of efficient material use, recycled content, and recyclability already makes our new carriers a sustainable choice for multi-packs.
“And, with our development plans to increase the use of PCR content even further, we will continue to improve its sustainability profile for beverage producers.”
Stocked in both North America and Europe, the carriers are available for delivery to customers for use as four, six, and eight packs across a range of can sizes including 12oz, 16oz, and 19.2oz. They can be applied across the range of WaveGrip applicators, all of which can be integrated into production lines.
Roadnight concludes: “We know how important sustainability is to our customers and it is integral to the development of WaveGrip products. We are delighted that our latest carriers further increase our contribution to the circular economy, while also providing an added benefit to customers through their enhanced branding and marketing opportunities all in one product.”