Smart Packaging as a Marketing Tool

Smart Packaging has many proven benefits, such as brand protection, track & trace and anti-counterfeiting. But from the very earliest stages of its development, brand owners focused heavily on the consumer engagement attributes of these technologies. In the digital age, being connected to your customer is vital to build a close and mutually beneficial relationship as well as deliver important marketing metrics about consumer behaviour.

This high intensity, one day summit sees the ‘live’ return to North America of AIPIA, the world’s ONLY Smart Packaging community, to show how brands use connected packaging to deliver targeted and impactive messages about their products. It will deliver key insights into how products are given new identities via the Internet of Things (IoT) as well as creating new consumer experiences through technologies such as Augmented Reality (AR).

AIPIA and its partner Packaging Europe are proud to be working, once again, with PMMI at Pack Expo International, North America’s premier Packaging event. This first class exhibition is the fitting venue for this important Summit, which sets the standard for B2B events for the Smart Packaging sector.

What learnings can you expect from this event? Help brands & retailers create close and productive relationships with their clients (as well as the wide range of Smart Packaging technologies available); build trust and loyalty; and provide valuable metrics about consumer behavior.