Director of Revenue Operations, Blue Bite
Jon works with key brands and partners to develop and implement Connected Product Strategies that deliver the dynamic experiences that increase consumer interaction with connected products so brands can gather unprecedented consumer engagement insights from each scan.
About the Session
Connecting Possibility: Reach 100% of Your Customers
Tues 25 Oct, 11:15 AM – 11:30 AM (15 Mins)
Learn how to finally reach the right consumer with the right message at the right time. Connected packaging unlocks product content that can’t be printed on the package, creating a completely new channel transforming how brands connect with customers and get product data. This two-way, brand-managed channel serves as a digital platform that delivers personalized mobile information and experiences directly to consumers via the package.