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Sales Director, Zappar Martin has been augmenting reality since 2015 and is passionate about the power of connected packaging. Zappar is a leading Augmented Reality platform and creative studio Martin's role is to help global partners like Nestle, Unilever, PepsiCo to find the right strategically powerful use cases for AR that will deliver a value for the user as well as for the business. You can see soem interesting cases in this connected packaging showreel. |
About the Session
The Evolution of AR in Connected Packaging
Mon 14 Nov, 17:00 PM – 17:15 PM (15 Mins) • Presentation Area 1/Main Stage
★ Key Note Speaker ★
We have been discussing AR’s role in connected packaging for many years and in this talk Martin will look at how the solution has evolved both in terms of what the tech can deliver and how brands are using AR to generate commercial value. Make sure your smart device is charged and handy as this will be an interactive presentation!
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