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R&D Respiratory Category Packaging Manager, GSK Speaker bio coming soon! |
About the Session
The Haleon / GSK Smart Packaging Challenge
Mon 14 Nov, 14:15 PM – 15:14 PM (1 Hour) • Presentation Area I/Main Stage
AIPIA is teaming up with HALEON / GSK to run an Active & Intelligent Packaging Challenge during the upcoming AIPIA World Congress.
More and more major Brand Owners are recognizing that, with the rapid developments in today’s digital era, recycling – food waste - and supply chain issues packaging has a unique opportunity to play a significant role in enabling and facilitating connected platforms and providing the consumer with increased engagement and increased confidence/loyalty towards products and offer more sustainable products and extension of shelf life. So HALEON / GSK is looking to integrate Active and Intelligent packaging (Smart Packaging) to enhance the consumer experience, provide traceability, enhance safety and/or security, as well as extending shelf-life or reducing waste. More information on this highly interactive session soon.
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