David McCloskey

President, Authentic Labs

David is a creative at heart who never forgets the importance of play. He is best known for developing Kinetic Sand, but began his professional career building massively-multiplayer games for Microsoft, Sony, and Hasbro. In leading Authentic Labs, David draws on his combination of software development, manufacturing and consumer goods design experiences to build strategic solutions that add value for both brands and consumers.

About the Session


Leveraging Connected Packaging for Consumer Insights

Tues 25 Oct, 11:55 AM – 12:10 PM   (15 Mins)

A whopping 68% of US shoppers use their phones to research products while in physical stores and 94% have scanned a QR code during the last year. This presentation will show you how to engage with these consumers (as well as those who bought online) to tell your story, answer questions and build their trust while creating transformational data streams that can influence future product development and marketing.