Prism eLogistics has unveiled a fully recyclable sleeve for kefir brand Bio&Me, said to be the ‘first of its kind’ in the dairy category.
Bio&Me required a packaging solution for its range of kefir drinks, said to offer immunity defence, protein and fibre benefits to consumers. The brand sought a solution that ‘balanced visibility, product stability and sustainability’.
Prism’s solution utilizes EcoFloat shrink sleeving, which the company says is specifically engineered to improve the sink/float separation process and can be recycled through established PP recycling streams, meaning both the clear bottle and its decoration can be recycled. Apparently, the full shrink sleeve provides the opacity required by safety regulations and avoids the use of traditional white coloured plastic, which Prism states is more challenging to recycle and therefore carries higher Extended Producer Responsibility (EPR) fees.
Ian Wright, managing director at Prism eLogistics, commented:
“Bio&Me is an incredibly exciting business, and we’re delighted to be part of their category-shifting new launch. By developing a solution which is both compliant with dairy regulations and fully recyclable, we’re proving that sustainability and EPR adherence are compatible with eye-catching, true-to-brand packaging.
“As more and more manufacturers across multiple sectors move away from the use of coloured plastics, we believe recyclable shrink sleeving provides an alternative which can not only reduce a brand’s environmental impact and associated fees, but which can improve visibility and expand on-product marketing opportunities.”
Last year CCL Label unveiled a portfolio of labels, sleeves, pouches, and lids for dairy packaging, designed for existing recycling streams and aiming to comply with the EU’s Packaging and Packaging Waste Regulation (PPWR). The company’s LDPE stretch sleeves reportedly contain up to 75% recycled content which require no adhesives or heat to apply.
At interpack 2026, Hugo Beck revealed a new paper sleeve wrapper for transport and secondary packaging – developed in collaboration with Mondi to avoid plastic shrink film and excessive cardboard. Utilizing overlap and optimized hot-melt gluing, the machine creates bundles for secure transport and handling while replacing shrink film and cardboard systems.
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