PhD Fellow, Aarhus University
Justina Karpavice is a Ph.D. fellow at Aarhus University in the Department of Business Development and Technology, Denmark. Her doctoral research investigates the potential and capabilities of enabling communication technologies that can be applied to consumer cardboard packaging to enhance consumers’ experiences and packed products’ functionalities. She takes a multidisciplinary approach that encompasses the fields of technology, engineering, business development and social science.
Justina has published and presented papers and book chapters together with the Association for Computing Machinery, Wireless World Research Forum, The International Review of Retail, Distribution and Consumer Research, IFIP on Human-Computer Interaction, SpringerLink, Institute of Electrical and Electronics Engineers, and IGI Global.
About the Session
NFC-Enabled Product Packaging: Experiment for Consumer Perception and Technology Acceptance
Tues 15 Nov, 15:00 PM – 15:30 PM (30 Mins) • Presentation Area II
Despite all the significant capabilities of NFC, the technology is still not widely accepted by consumers, retailers or manufacturers. Various challenges related to technological feasibility, customer acceptance, and economic benefit for the business model hinder NFC technology from being widely applied to the packaging industry. As a result, the main aim of this research is to carry out the experiment to examine the peculiarities of the user interaction of NFC-enabled packaging that could lead to more comprehensive insights regarding potential implementation obstacles, consumer perception, and technology acceptance.
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