Eef

Executive Director, AIPIA
 Eef de Ferrante is currently the Executive Director of AIPIA, the Active & Intelligent Packaging Industry Association and was instrumental in setting it up in Spring 2012.

His background in management, communications, new business development means he is strongly focused on specialist target groups and analyzing markets and their needs, making him skilled in bringing the right people together in the right place at the right time.

With over 25 years of experience using a market approach to developing high-level, specialized and very successful commercial platforms, de Ferrante has a background in the creation and development of services for many industries, including Logistics. He was Managing Director for Intelligent Transport Systems Europe (ITS Europe) a global network in smart logistics and digitalization in transport. His entrepreneural insight has enabled AIPIA to grow rapidly and become a highly respected and effective information and networking hub for the sector.

About the Sessions

 

It’s All About Data

Mon 14 Nov, 10:00 AM – 10:15  (15 Mins) • Presentation Area I/Main Stage

Opening and welcome. Eef de Ferrante / AIPIA and Tim Sykes (Packaging Europe) are welcoming you to the AIPIA World Congress.

 

Connected Packaging and Redefining the Data Flow

Mon 14 Nov, 10:45 AM – 11:30 AM  (1 Hour) • Presentation Area I/Main Stage

An important panel discussion. AIPIA community will be asked to move this development forward.

All along the value chain data can provide critical insights about your product, its journey and how consumers react to it. Smart Packaging opens a new dimension to the collection and delivery of data which can then be used to enable New Product Development, Provenance, Authentication, Supply Chain Security and Consumer Engagement. Data flows two ways, outwards to your suppliers, retailers and customers and internally to improve production, distribution and marketing. So being able to interpret this stream of data is vital. All stakeholders in the supply chain need to change their way of thinking about how to handle data, to ensure it is shared across all parts of the business.

At the AIPIA Congress you will learn how to harness the power of this data from experts in the Internet of Things/Internet of Packaging Thanks to Smart Packaging it has never been easier to collect data about CPGs and the people who buy them. This data flows both ways, outwards to suppliers, retailers and customers but also internally, to improve, NPD, production, distribution and marketing. So using these data effectively is a vital business function. However this means many companies need to change the way they share data across their business. Come and listen to experts in the Internet of Things/Internet of Packaging and Digital Twins at the AIPIA World Congress and learn how to harness the power of data for your business.

 

The Haleon / GSK Smart Packaging Challenge

Mon 14 Nov, 14:15 PM – 15:15 PM  (1 Hour) • Presentation Area I/Main Stage

AIPIA is teaming up with HALEON / GSK to run an Active & Intelligent Packaging Challenge during the upcoming AIPIA World Congress.

More and more major Brand Owners are recognizing that, with the rapid developments in today’s digital era, recycling – food waste - and supply chain issues packaging has a unique opportunity to play a significant role in enabling and facilitating connected platforms and providing the consumer with increased engagement and increased confidence/loyalty towards products and offer more sustainable products and extension of shelf life. So HALEON / GSK is looking to integrate Active and Intelligent packaging (Smart Packaging) to enhance the consumer experience, provide traceability, enhance safety and/or security, as well as extending shelf-life or reducing waste. More information on this highly interactive session soon.

 

The M&S Smart Packaging Challenge

Tues 15 Nov, 13:45 PM – 14:45 PM  (1 Hour) • Presentation Area I/Main Stage

AIPIA is teaming up with Marks & Spencer to run an Active & Intelligent Packaging Challenge during the upcoming AIPIA World Congress.

More and more major Brand Owners are recognizing that, with the rapid developments in today’s digital era, recycling – food waste - and supply chain issues packaging has a unique opportunity to play a significant role in enabling and facilitating connected platforms and providing the consumer with increased engagement and increased confidence/loyalty towards products and offer more sustainable products and extension of shelf life. So Marks & Spencer is looking to integrate Active and Intelligent packaging (Smart Packaging) to enhance the consumer experience, provide traceability, enhance safety and/or security, as well as extending shelf-life or reducing waste. More information on this highly interactive session soon.