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Founder & CEO, collectID AG David is one of the co-founders and CEO of collectID. He holds a Master’s degree in Business Innovation from the University of St. Gallen, where he did a one-year program in Design Thinking in collaboration with Stanford University. As part of the program, he developed an MVP for a Swiss-based retail bank. After his studies, David joined strategy and innovation consulting where he focused on business model innovation and rapid prototyping. During this time, David led several projects and developed various MVPs for different clients. |
About the Session
Use of Blockchain with NFC Technology to Protect Brands from Counterfeited Products and Enhance Customer Experience
Tues 15 Nov, 11:45 AM – 12:15 PM (30 Mins) • Presentation Area II
Almost 2 trillion dollars worth of products are counterfeited every year, generating not only monetary losses but also reputational damage for brands. Additionally, brands often lack important first-party data about their customer and target group, since many products are sold via a retailer. Storytelling and sharing emotions became more difficult in times when online shopping increased, and a global pandemic thwarted customers from shopping in-store. With the introduction of digital worlds like the Metaverse, many brands want to tap into this market opportunity but often do not know where to start or how to participate. Finally, there is a crucial missing link between the physical product and the digital landscape we are surrounded by.
collectID solves these problems by combining encrypted, smartphone-ready NFC tags with secure, immutable NFTs (non-fungible tokens) to guarantee – 100% – a product’s authenticity with just a single tap on the smartphone. Each product is equipped with a unique and encrypted NFC tag. This tag and its unique identity are then assigned to its owner, tokenized, and stored on the blockchain, providing a customer-centric end-to-end solution for brands, products, and customers. With our technology, we reduce the scalability and the financial incentive to produce counterfeits and allow brands to operate fully transparently by storing information on the blockchain. By combining hardware and software, we create a unique communication channel for brands, allowing for new types of storytelling and one-of-a-kind “phygital” user experiences.
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