Meet your speakers:
Matthew Daniels
Artwork Innovation Manager, Global Marketing Services, Unilever
Anita Etrati
Strategy & Consulting Senior Manager Industry X, Accenture
Luiz Correa
Global Manager Supply Chain of the Future, AB InBev
Farida Bensadoun
Global Packaging Innovation Engineer, AB InBev
Eef de Ferrante
Executive Director, AIPIA
Mark van Boxsel
Industry Architect Manufacturing (Industry4.0), T-Systems
Frits van den Bos
Manager Innovatie, GS1
Marcel van Rossum
Consultant, Ex Johnson & Johnson
Dominique Guinard
VP Cloud & IoT, Founder of EVRYTHNG, Digimarc
Tim Sykes
Brand Director, Packaging Europe
About the Session
Connected Packaging and Redefining the Data Flow
Mon 14 Nov, 10:45 AM – 11:30 AM (1 Hour) • Presentation Area I/Main Stage
An important panel discussion. AIPIA community will be asked to move this development forward.
All along the value chain data can provide critical insights about your product, its journey and how consumers react to it. Smart Packaging opens a new dimension to the collection and delivery of data which can then be used to enable New Product Development, Provenance, Authentication, Supply Chain Security and Consumer Engagement. Data flows two ways, outwards to your suppliers, retailers and customers and internally to improve production, distribution and marketing. So being able to interpret this stream of data is vital. All stakeholders in the supply chain need to change their way of thinking about how to handle data, to ensure it is shared across all parts of the business.
At the AIPIA Congress you will learn how to harness the power of this data from experts in the Internet of Things/Internet of Packaging Thanks to Smart Packaging it has never been easier to collect data about CPGs and the people who buy them. This data flows both ways, outwards to suppliers, retailers and customers but also internally, to improve, NPD, production, distribution and marketing. So using these data effectively is a vital business function. However this means many companies need to change the way they share data across their business. Come and listen to experts in the Internet of Things/Internet of Packaging and Digital Twins at the AIPIA World Congress and learn how to harness the power of data for your business.
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