Mondelēz International has announced it has replaced the rigid PET trays for its flagship European cookies range with FSC-certified paper trays, spanning over 115 cookie products across eight brands.
The new trays have been implemented across the LU, Milka, Granola, Cadbury, Marabou, Chips Ahoy!, Lacta and Freia brands in 25 markets including the United Kingdom, Ireland, Germany, Poland, Spain and the Nordics. The company says this is the single largest packaging sustainability initiative ever undertaken in its European bakery category, covering around 28,000 tonnes of cookies produced annually.
According to Mondelēz International, the move is expected to remove 2,200 tonnes of virgin plastic per year, representing a reduction of around 80% compared to the original plastic packaging. The initiative builds on the incorporation of approximately 80% recycled PET into trays for brands such as Milka, Oreo, Cadbury and Chips Ahoy! and the use of advanced recycling technology for Cadbury Dairy Milk’s 80% certified recycled flexible plastic packaging.
In similar news, earlier this year the company collaborated with Amcor to wrap Cadbury’s 31.9g, 74g and 256g Mini Eggs bags in 65% certified recycled plastic packaging for Easter, allocated through a mass balance approach. The packaging uses Amcor’s AmFiniti Recycled Content which converts post-consumer plastic waste into new packaging.
This summer Mondelēz International worked alongside Amcor, LyondellBasell, and Taghleef Industries to implement 75% chemically recycled content into the flexible packaging for Marabou chocolate bars. By using LyondellBasell’s CirculenRevive polymers in its packaging, Mondelēz aims to align with recycled content mandates under the Packaging and Packaging Waste Regulation.
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