One of Europe’s leading providers of premium quality flexible packaging solutions has responded to the food industry’s continually increasing demand for more processing agility by developing wide web digital printing technology, which is capable of operating speeds similar to that of conventional technology. 

The Wipak Group officially launched its new ProDirect concept at Interpack in Dusseldorf. Combining extremely high-quality digital printing with wide web, high performance paper laminate structures, it is expected ProDirect will define a new industry benchmark.  

“Created for small and medium-sized print runs, ProDirect is as flexible as our customers’ markets, providing high-quality, customisable and digitally-printed wide web packaging solutions, in an efficient and sustainable manner,” explained Wipak UK Sales Manager, Wayne Hallsworth. “Thanks to a fully-automated system and a dedicated ‘WebCenter’, customers can quickly and easily approve designs and order the quantities they really need, with short delivery times and no minimum quantities, which reduces inventory, waste and write-off costs.

“ProDirect print images can also be individually personalised, which is of particular benefit to manufacturers offering a large range of products and regional brands in different markets. Using the ProDirect technology it is possible to quickly respond to trends, customer requirements and competitors by efficiently and sustainably producing smaller batch sizes, such as those required for seasonal or promotional items,” Wayne concluded.

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