In the latest edition of the Spotlight, Easyfairs details what to expect at this year’s Packaging Innovations & Empack 2025, taking place on the 12th-13th February at the NEC in Birmingham.
With landmark regulations such as Extended Producer Responsibility (pEPR) hot on the agenda and the EU’s 2030 Packaging and Packaging Waste Regulations creeping ever closer, the need for close collaboration, out-of-the-box innovation and fluid adaptability has never been more pressing.
With over 450 exhibitors, the event is also an opportunity to connect, discover tailored solutions and get actionable insights that drive progress. As we step into a pivotal year, we’re excited to share what will make the 2025 edition unmissable.
Time to connect
Whether you’re looking to scale, innovate or optimize; from sustainability-focused materials and substrates to the very latest in press technologies and to smart packaging solutions, our exhibitors represent the full end-to-end spectrum of today’s packaging industry.
For those attendees with burning questions relating to pEPR, DEFRA (the Department for Environment Food and Rural Affairs) will be at the event presenting the new legislation, with a hub for any questions. DEFRA’s presence is a major draw for attendees, offering invaluable insights and direct engagement with policymakers on navigating the challenges of EPR.
Inspire, learn, and lead: insights across three stages
One of the enduring highlights of Packaging Innovations & Empack is its educational programme. Spread across three stages - Circular Economy, Innovation, and Supply Chain - this year’s conference promises to deliver invaluable insights from some of the top voices in the industry. Key sessions will address the evolving landscape of sustainability, regulatory compliance and technological advancement, making it a fantastic opportunity for packaging teams to boost knowledge.
Two standout talks expected to draw significant attendance at Packaging Innovations & Empack 2025 focus on the implementation of pEPR. On Wednesday 12th February (11:15 AM–12:15 PM), Sebastian Munden, Chair of WRAP and former Unilever CEO, will host a discussion featuring senior policymakers David McPhee (Scottish government), Emma Bourne (DEFRA), Rhodri Asby (Welsh government), and Shane Doris (Northern Ireland) on fostering a unified and sustainable packaging system.
On Thursday, 13 February (11:15 AM–12:00 PM), Mary Creagh, minister for Nature, will chair a panel with Paul Vanston (INCPEN), Talia Goldman (Colpac), Andrew Cassells (Strategic Investment Board NI) and Denise Mathieson (Waitrose), focusing on stakeholder collaboration and practical guidance for balancing environmental and business goals. Dedicated clinic sessions will also provide businesses with the opportunity to engage directly with PackUK representatives to address their specific concerns.
Our speaker lineup also features industry heavyweights such as Miguel Arevalo (Google) who will share Google’s journey to plastic-free packaging, and Tey Bannerman (McKinsey Design) exploring AI’s transformative role in packaging development. Whether you’re grappling with sustainability challenges or looking to integrate advanced technologies, there will be a session tailored to your needs.
Explore our show zones
- Smart Packaging Zone: Delve into the future with solutions like NFC chips, RFID tags, and augmented reality (AR) that enhance customer experiences and product tracking.
- Food Service Zone: Developed with the Foodservice Packaging Association, this area highlights sustainable, recyclable food packaging that meets environmental and consumer demands.
- Label & Print Zone: Discover advancements in labelling and flexible packaging technologies that improve sustainability, efficiency, and branding.
- Contract Pack & Fulfilment Zone: Powered by the BCMPA, this is the UK’s only dedicated space for outsourced packaging services, connecting brands with co-packing and e-commerce fulfilment experts.
Celebrate the future
The Future Trailblazer & Innovation Awards and Packaging Start-Up Awards will celebrate those boldly pushing the boundaries of packaging design and technology. The Innovation Gallery will also provide an inspiring showcase of what’s next for the industry.
Beyond the exhibitions and conferences, the event offers a vibrant networking environment where your next major partnership could begin. Our lively Networking Bars provide a relaxed space for attendees to connect, share ideas, and collaborate.
…So why attend?
The packaging industry faces significant challenges, but it’s also chock-full of opportunities for those ready to innovate and adapt. From boutique independent suppliers and businesses to the largest multinationals, Packaging Innovations & Empack 2025 is a must-attend event for anyone looking to stay ahead in a fast-evolving market.
Whether you’re a supplier, manufacturer, or brand owner, the event offers unmissable insights, practical solutions, and the connections needed to thrive.
Ultimately, Packaging Innovations & Empack is more than just a showcase. It’s a forum for meaningful dialogue, a platform for ideas, and a hub for ingenious solutions. Secure your ticket today to be part of the future of packaging.
This content was sponsored by Easyfairs.
