On Second Thoughts

In our regular guest columnist slot that challenges received wisdom, Marcel Verhaaf (creative director at Anthem Benelux) considers the risks of judging physical design using digital imagery. Read more

Everyone should be alert to the dangers of simplistic reliance on headline metrics, argues Sanjay Patel, founding partner of the Packaging Collective. Read more


In the first edition of our new guest column in which packaging experts challenge widely held thinking, Jocelyne Ehret of invites us to have second thoughts about SUPs and accessibility. Read more

Innovation Spotlight

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