All-new food supplement start-up Sea CBD today reveals its brand identity and packaging created by design and innovation agency Echo. Read more

HP's video about our successful collaboration, part marketing campaign / part journalistic experiment: to deliver Packaging Europe magazine in multi-version digitally printed boxes, localised for all of our subscribers across Europe. Read more

‘They always say time changes things, but you actually have to change them yourself’ (Andy Warhol). Kirsty Cole, head of growth at Anthem Benelux, takes a look at brands blurring boundaries Read more

Untouched since it was first introduced 22 years ago, Desperados sees a global, brand redesign roll out in the UK this March 2019. Read more

Peanut-based snacking brand POP has launched in the UK this month with new brand creation by branding agency B&B studio. Read more

Global creative agency Anthem Worldwide design a new range of 100% natural soups for Unilever’s Knorr. Read more

The Better Planet Packaging Initiative aims to reimagine and redefine the future of sustainable packaging. As the first of many initiatives, Smurfit Kappa is launching two design challenges, open to designers, engineers, inventors & creative thinkers Read more

As the eCommerce sector becomes more crowded and accessible for merchants of all sizes, what can make you stand out? Packaging and eCommerce specialist, Gary Spencer of Packaging Shack, explains all. Read more

Independent, international design agency Cowan London has unveiled the brand identity and packaging design for Billson’s new range of all natural small-batch sodas. Read more

PET Engineering has developed a 500ml PET bottle in collaboration with Gea Procomac for Ready-to-drink, the latest addition to Huel's product line. Read more

We reflect on our unprecedented collaboration with HP and LIC to distribute Packaging Europe in a digitally printed, multi-version corrugated box. HP’s experts and thought leaders in brand innovation to explore the ideas that the project touch upon Read more

Design Bridge has announced their latest work creating the branding for the new premium non-alcoholic spirit brand Caleño. Read more

David Stewart, ColourLab Account director at Schawk, explores three approaches brands are taking to create sustainable packaging design that supports the needs of modern consumers. Read more

Leading packaging manufacturer, Qualvis, have produced a boldly coloured range of cartons for Whitakers Chocolates’ new wafer flavours and a newly introduced honeycomb bite range. Read more

Parkside has collaborated with meat substitute company Quorn to produce a reclosable pack for its range of meat-free products. Read more

This week's big packaging stories: engage in our #unboxingEurope digitally printed customised corrugated experiment; introducing Loop - the new shopping concept using reusable premium packaging; and Smurfit Kappa's sustainable design challenge. Read more

Milan is getting ready to host the third edition of Packaging Première, the exhibition dedicated to luxury packaging, taking place from May 28th to May 30th in the new larger spaces of the renowned exhibition centre of Fieramilanocity. Read more

PepsiCo has unveiled a new look for Walkers core crisp range, designed in partnership with Vault49.  The rebrand helps the packs stand out on shelf and aims to strengthens the brand’s emotional connection with consumers. Read more

As well as talking about innovation at Packaging Europe, we like to practise it. That’s why we have partnered with HP to create digitally printed, localised packaging for our own magazine for thousands of subscribers across Europe Read more

Beatson Clark has produced three new bespoke glass containers for Cottage Delight as part of a rebrand for the specialist food manufacturer. Read more

Innovation Spotlight

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