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Brands are faced with highly visible evidence that a ‘recyclable’ pack isn't always recycled. Significant efforts are being made to ensure that single-use packaging ends up in a recycling stream rather rather than in our seas – writes Tracy Sutton. more

On the backdrop of blanket calls for elimination of plastics, major packaging industry stakeholders have reacted positively to the European Commission’s holistic strategy, released yesterday, for integration of polymers into the Circular Economy. more

Tim Sykes discusses packaging and Coca-Cola's European Sustainability Action Plan with Joe Franses and Ulrike Sapiro, and discovers that alternative feedstocks, refill systems and returnables are all on the table. more

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Sidel has collaborated with Coca-Cola to help rejuvenate the Fanta brand with its new 'spiral' bottle project. Sidel’s expertise in PET was instrumental at design stage in ensuring the new bottle withstood the rigours of high volume production more

The Coca-Cola Company in Western Europe and Coca-Cola European Partners are launching their first ever joint Sustainability Action Plan for Western Europe, This is Forward, with ambitious new commitments on drinks, packaging and society. more

Many consider the Coca-Cola’s ‘Share a Coke’ campaign in 2013 a watershed moment in branding, bringing the versatility of digital print into the mainstream. But when will mass customisation give way to a new era of personalisation? more

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Coca-Cola Great Britain is launching new Diet Coke limited-edition can designs to celebrate its latest on-pack promotion. more

Coca-Cola Great Britain has created its first ever ad made entirely out of its 100% recyclable packaging. more

Coca-Cola European Partners has unveiled its new GB sustainable packaging strategy – setting out an ambition for its GB business unit to work with local and national partners to recover all its packaging so that more is recycled. more

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