Why packaging data has become a shared priority
Leaders from across the packaging industry, approaching the issue from very different positions, are converging on the same diagnosis: nobody
We spoke in depth with Geert de Proost, Director of Product Offering, and Susie Stitzel, Director of Product Management, Esko, to discuss how recyclability assessments, carbon footprint insights, and structured packaging data can be integrated into everyday workflows to accelerate decision-making, reduce compliance risk, strengthen collaboration, and support faster innovation.