‘Paperization has moved beyond a simple substitution story’
We see negative packaging-related stories every day, but what is your favourite good news packaging story from the past
Avery Dennison’s Nataliya Malhanova, Sergio Fregoni from IDEO and RecyClass’s Augusto Bruno discuss the part a label plays in building a circular economy in packaging, from following technical recyclability requirements to integrating labels into fundamental product design.
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‘Paperization has moved beyond a simple substitution story’
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