The renewable materials company Stora Enso will be the Presenting Sponsor for FIS Nordic World Ski Championships 2019 in Seefeld, Austria.
The sponsorship gives Stora Enso the possibility to contribute to a sustainable sports event and showcase its renewable solutions in various applications.
Throughout the event, Stora Enso wants to increase the participants’, viewers’ and visitors’ awareness of the benefits of sustainable products. Stora Enso’s products provide a climate-friendly alternative to many products made from fossil based materials, and have a smaller carbon footprint. During the World Ski Championships, a variety of products and solutions based on renewable raw materials will be show casted, such as wood for temporary buildings, carton board packaging, paper, effective waste management systems, and renewable materials for arenas.
This marks the third time Stora Enso will be sponsoring the Nordic World Ski Championships, after being the Presenting Sponsor for the 2017 event in Lahti, Finland, and a main sponsor of the event in Falun, Sweden in 2015.
This is a good opportunity for Stora Enso to be present close to its main markets. The group employs approximately 5 000 people in Central Europe. In Austria, the group operates sawmills and plants for wooden construction elements, CLT.
“We are very happy to be sponsoring the FIS Nordic World Ski Championships for the third time,” commented Stora Enso CEO Karl-Henrik Sundström. “Sustainability is the core of our business in the bioeconomy. Our products substitute fossil based products, such as plastics. In Seefeld, our renewable materials and expertise will be combined in many special products and solutions. We will lead the way in promoting and supporting a sustainable event, by using renewable raw materials derived from wood and by maximising the recycling and reuse of products.”
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