Smurfit Kappa is launching a new paper-based punnet portfolio in Europe, Safe&Green. The range is being marketed as 100% renewable, recyclable, and biodegradable.

Recent research by Smurfit Kappa has found that consumers prefer a punnet that balances visibility of the contents with sustainability, with over half (58%) of respondents rating these as the most important attributes of fresh produce packaging.

The research also found that 75% of consumers surveyed believe paper-based punnets to be a sustainable choice. As a result, growers and retailers are increasingly seeking to select packaging solutions for fresh produce that respond to, and address, a multitude of customer needs. 

Commenting on the announcement, Arco Berkenbosch, VP of innovation and development at Smurfit Kappa Europe, said: “Our research shows that consumers across Europe have a preference towards sustainable packaging when shopping for fresh produce, and the Safe&Green portfolio offers growers and retailers a range of sustainable punnets that enables them to respond directly to these customer preferences.”

The new portfolio consists of packaging solutions that can be implemented immediately, or customers can choose to develop bespoke designs tailored to their specific requirements.

“Demand for fully sustainable punnets that are not only aligned with anticipated regulations, but that are durable, hygienic, and allow for visibility will continue to increase.

“By working with our customers to develop bespoke designs that meet their requirements, in addition to the current punnet portfolio, we are providing a tailored sustainable solution to help our customers increase sales, optimise supply chains, and ultimately, make their businesses more sustainable,” concluded Berkenbosch.