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Samsung claims that the boxes can be repurposed for a variety of different uses, such as cat houses, magazine racks, and shelves to store household items and electronic devices, including the remote control for the TV itself.

“Consumers are more likely to purchase from a brand that shares similar fundamentals and values as they do, and with our eco-packaging, we believe that we can provide our customers with a new experience that considers the environment as an important way to express themselves,” said Kangwook Chun, Executive Vice President and Head of the Product Strategy Team of Visual Display Business at Samsung Electronics.