Samsung is set to introduce new packaging across its Lifestyle TV product portfolio in an effort to reduce its environmental footprint and encourage reuse.
The company has applied a dot matrix design on each side of its corrugated cardboard boxes, allowing customers to cut the boxes more easily and assemble them into various other uses, such as small end tables or houses for pets.
Included within the packaging is a manual that guides customers on how to make household items out of the boxes, which can be accessed by scanning the QR code on the box.
Samsung claims that the boxes can be repurposed for a variety of different uses, such as cat houses, magazine racks, and shelves to store household items and electronic devices, including the remote control for the TV itself.
“Consumers are more likely to purchase from a brand that shares similar fundamentals and values as they do, and with our eco-packaging, we believe that we can provide our customers with a new experience that considers the environment as an important way to express themselves,” said Kangwook Chun, Executive Vice President and Head of the Product Strategy Team of Visual Display Business at Samsung Electronics.