Reveal Impact features combined temperature-sensitive inks with a twist. The new solution for aluminium cans uses two different thermochromic inks, which both boast the same colour when cooled down.
However, once the can gets warmer again, one colour disappears quicker than the other, revealing a hidden message to the consumer. The revealed message surprises the consumer and supports highly targeted marketing activities.
Impactful marketing”Reveal Impact is a further development of Ardagh Group’s thermochromic inks, allowing beverage brands to communicate with customers via an out-of-the-box solution,“ Nikola Kerkhoff, Product Manager at Ardagh Group, points out. “The inks not only indicate the beverage’s temperature and thus the ideal drinking moment, but also facilitate the interaction with consumers. For example, Reveal Impact allows tailored messages to be delivered, such as promotional slogans. When the inks change colour in the consumer’s hand, both the drinking experience and the communication blend into one unique consumer moment.“ As such, the latest addition to Ardagh Group’s portfolio ensures a moment of suspense during parties or social events.
Opening up new design perspectivesReveal Impact broadens Ardagh Group’s portfolio of can finishings. “Alongside customised printing, embossed and interactive packaging, we want to take the sensory experience to a new level. We are continuously expanding our range of beverage can finishings to enhance our customers’ design opportunities,“ John Reed, Product Application Manager at Ardagh Group, explains. “In this respect, Reveal Impact comes as a logical addition to our portfolio, as it ensures compelling packaging at the POS thanks to latest ink developments that fully command consumers’ attention.”