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The tipping point for digital print? HP’s Eli Mahal

2024-05-22T14:14:00+01:00

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On the eve of drupa 2024, HP’s Eli Mahal discusses the landscape around print for packaging and labels, why advances in speed and productivity means digital print is poised to go mainstream, how HP is addressing packaging’s sustainability demands, and what challenges will define the innovation agenda over the coming years.

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