A deep dive into the power of smart packaging
Earlier this year, AIPIA (the Active and Intelligent Packaging Industry Association) and Packaging Europe entered a strategic partnership with the aim to accelerate the uptake of smart packaging innovation.
A few months into the collaboration, Elisabeth Skoda catches up with Eef de Ferrante, managing director at AIPIA, and Andrew Manly, AIPIA’s communications director, to discuss the collaboration and the role that smart packaging can play when it comes to reducing food waste, brand protection, fighting counterfeiting and market diversion, driving supply chain efficiencies, as well as boosting consumer engagement and recycling rates.
Latest audio
Related articles
ArticleSystech partners with Spherity to provide DSCSA compliance solution
Systech, an AIPIA member providing connected brand protection and part of Markem-Imaje, has partnered with Spherity, a German software provider of secure and decentralized identity management solutions, to offer an innovative solution to facilitate compliance with the US Drug Supply Chain Security Act (DSCSA), part of which requires the verification of trading partners.
- Article
Innovation for consumer protection
A changing landscape of consumption means that packaging security solutions are increasingly required to work harder – and be smarter – to protect consumers. We spoke with Dr Tobias Jochum from the Fraunhofer Institute for Applied Polymer Research IAP and Terrence O’Neill from Covectra about how engaging consumers in their own protection via packaging may be key to addressing the challenges associated with e-commerce and counterfeiting.
- Article
Making sense of scents as a sensory packaging tool and COVID test
According to H&H Graphics, a new member of AIPIA, there is a wide and growing interest in incorporating scent into packaging. The potential for innovation is pretty much unlimited, particularly when combined with other multisensory effects, it says.
More Podcasts
- Podcast
Zooming in on cross value chain collaboration
Packaging Europe’s Global Packaging Innovation Forum event helped spark a collaboration between Blue Box Partners and H.B. Fuller, which resulted in a series of dedicated sessions, the Innovation Academies. At these events, partners across the value chain work together on co-designing tomorrow’s packaging solutions.
- Podcast
Mura Technology on the WWF chemical recycling principles
In this podcast, Hannah Cole speaks to Dr Geoff Brighty from Mura Technology about what the WWF’s recently-released chemical recycling principles mean for the chemical recycling industry as it builds on current opportunities and challenges.
- Podcast
HFSS food rule changes and the packaging supply chain
New rules governing the placement and promotion of HFSS foods (high in fat, sugar and salt) will come into force in the UK in October 2022, changing the way these products can be sold and promoted in-store. This will impact manufacturers, brand owners, retailers and packaging producers. Elisabeth Skoda speaks to Mark Patterson, who is Vice President Global Packaging Solutions at DHL, to get his take on how this might affect the industry.
No comments yet