Design
DESIGN
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PB Creative redesigns Signal's White Now range
London based brand design agency PB Creative has continued its partnership with FMCG brand owner Unilever to redesign Signal’s premium teeth whitening oral care range WHITE NOW for the European market. Read more
24 Jun 2020
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PB Creative reinvents AXE fragrance platform for a new generation
The Axe (Lynx in the UK) brand team has continued its collaboration with strategic partner PB Creative to reinvent Axe’s premium fragrance platform across all markets. Read more
22 Jun 2020
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Kraft Heinz launches new premium cordial range with PB Creative
London based brand design agency PB Creative, has partnered with Kraft Heinz to develop a new premium tier for drinks cordial brand Karvan Cévitam. Read more
18 Jun 2020
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Jägermeister launches #savethenight limited edition bottle design
For the first time in its history, Jägermeister will change the front label of its iconic bottle across countries and continents, with the aim of supporting nightlife communities during the COVID-19 crisis. Read more
10 Jun 2020
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LYNX Africa celebrates 25 years with limited edition design
Lynx is celebrating the 25th anniversary of its longest-running fragrance, Africa, with a new limited edition range designed by brand design agency PB Creative. Read more
18 May 2020
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ISSUE 15.3
Read Online
ISSUE 15.2
Read Online
In our latest Wider View, Sidel’s Luc Desoutter and Vincent Le Guen give their insight into the future of PET packaging, asking: is the use of this material even sustainable in the future – and if so, how?
Podcast: E-commerce and optimum packaging design
As COVID-19 further channels consumer behaviour into online shopping, Libby Munford chats to leading expert, Brent Lindberg, founder of Fuseneo, to catch his curiosity on innovative packaging design for leading brands and Amazon in the e-commerce market.
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