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Design
DESIGN
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How Pace and Politics are Influencing Colour Trends
In just a decade the biggest driver of colour trends for branding and packaging has moved from fashion to social media, according to designers, with technology predicted to become the biggest influence by 2030. Read more
20 Jun 2019
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On Second Thoughts: Digital Market Research Tools Can Kill Your Brand’s Opportunities
In our regular guest columnist slot that challenges received wisdom, Marcel Verhaaf (creative director at Anthem Benelux) considers the risks of judging physical design using digital imagery. Read more
7 Jun 2019
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PB Creative gives Pure Leaf a brand refresh ahead of relaunch
Pure Leaf relaunches its premium teas in the UK and Netherlands, with a global brand and packaging redesign by London agency PB Creative. Read more
7 Jun 2019
