Design
DESIGN
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Looking ahead to 2021: Design trends
Next up in our series of brief glimpses ahead to 2021, we take a look at some of the ongoing trends we will be seeing in packaging design. Read more
25 Nov 2020
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PB Creative brings gaming into play for Axe this Christmas
In a shift away from conventional gifting design, PB Creative has honed in on gaming as the latest ‘hook’ for Unilever’s Axe gift packs this Christmas. Read more
12 Nov 2020
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Wilkins adds sparkle to Marks & Spencer snow globe liqueurs
UK-based packaging manufacturer Wilkins Group has developed a new light-up label for Marks & Spencer’s gold-leaf-infused Christmas liqueurs. Read more
5 Nov 2020
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Bringing Dia de los Muertos to life with augmented reality
Cerveza Victoria has launched a marketing campaign featuring a new augmented reality activation designed to generate social media engagement and to celebrate this year’s Dia de Los Muertos Holiday on November 2nd. Read more
2 Nov 2020
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The power of a millimetre in packaging design
Sustainability is a critical topic and a key priority for everyone, but how much difference can small changes to packaging design make? Read more
22 Oct 2020
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ISSUE 15.3
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ISSUE 15.2
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For Koehler Paper Group – a long-established company but a relatively new entrant to the packaging market – there are many misconceptions around paper.
The insider perspective on plastic packaging
Elisabeth Skoda discusses recycling and recyclate goals and challenges, bioplastics, consumer behaviour and much more with Dr. Isabell Schmidt, the managing director at IK.
