Earlier this month, Procter & Gamble and Paboco announced a commercial trial for an innovation that it describes as its first step towards a fully recyclable paper-based bottle. We spoke with Jerry Porter, Senior Vice President of R&D for Global Fabric & Home Care Sector at P&G, to get his thoughts on recyclability, the criticisms that have been leveled at P&G following the announcement, and the steps that must be taken in order to launch a fully recyclable paper-based bottle at scale.
Procter & Gamble Fabric and Home Care has partnered with Paboco to run a trial for its Lenor liquid fabric conditioner brand in ‘first-generation’ paper-based bottles in the Netherlands.
P&G is transitioning its laundry brand, Lenor, to shrink-sleeved transparent rPET bottles with digital watermarking in order to enable automatic sorting and enhance recyclability. We caught up with P&G to find out more about the new Lenor bottle, which is a finalist in the Recyclable Packaging category of the Sustainability Awards 2022.
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