ChoosePlanetA has released a new cup claiming to be made entirely from home-compostable paper with an integrated top flap design – aiming to replace single-use cups and plastic lids
Sustainability Awards finalist Papira, a novel lightweight foam made from pulp fibres by Stora Enso, has been released as a ‘recyclable’ alternative to fossil-based foam materials in packaging.
Advertising a brand’s sustainability credentials on its packaging is becoming an increasingly common practice. Yet the impact that these claims could have on the brand itself is rarely considered – and unclear, unfounded, or incorrect details can cost a company its consumer’s trust and loyalty. Cathy Teasdale, co-founder of !mpatience, tells us why, and how educational conversations between companies and consumers could rectify the problem.
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