In the New Brand category, Anthem was awarded a Vertex Bronze for its package design:
Sam’s Choice Italia
Retailer: Walmart
In the Packaged Goods category, Anthem was awarded a Vertex Bronze for its package design:
Sam’s Choice Coffee
Retailer: Walmart
Kufeldt concluded: “Inspiring consumers to seek connections to the origins and heritage behind the products offerings they are selecting from is more important than ever. By integrating thoughtful strategic design with the new product innovation process we can inspire consumers to feel more connected and engaged in brands, creating value and performance for brand owners.”
