Kenvue is using Resycure’s digital platform to unlock batch-level traceability, transparent data, consistent quality and more while implementing post-consumer recyclate into its packaging.
Kenvue’s teams initially underlined recurring challenges as they sought to implement recycled materials into the company’s packaging lines. This included batch-to-batch variability across post-consumer recycled materials and differences in visual appearance, including colour consistency.
Transparency across supply chain partners was also found to be limited, with many cases requiring disconnected data from at least five different organizations. This made it difficult to identify root causes or validate suspected issues, resulting in slow and manual traceability.
Kenvue highlights that these obstacles can lead to delays, inefficiencies, and obstacles to scaling post-consumer recyclate usage in a fast-moving production environment.
In its partnership with Kenvue, the company has established a harmonized definition of ‘high-quality’ post-consumer recyclate from a performance and aesthetic standpoint. All partners, recyclers, converters and internal teams are now expected to work towards the same standard.
Now every finished bottle can be linked to a pellet batch, preform run and blow-mould cycle via the Resycure platform. Brands, regulators and recyclers alike can access the information – an outcome set to avoid fragmentation and improve the accuracy and speed of investigations.
Ongoing monitoring, analytics, and structured discussions are set to help Kenvue manage the variability of post-consumer recyclate, maintain aesthetic consistency, and address any areas for improvement.
Apparently, the collaborative approach has helped Kenvue reduce investigation times by approximately 35% on average. The companies claim to monitor over 100 batches of post-consumer recyclate per quarter, resulting in more consistent visibility and proactive decision-making.
“With batch-level data visibility and end-to-end tracking through the Resycure platform, we established clear colour performance standards that can deliver superior aesthetics and consistency for our brands,” says Gayatri Keskar, Ph.D., Global Packaging Materials Science leader at Kenvue.
“Resycure’s team has really helped in coordinating and streamlining the efforts of all companies along the value chain,” continues Alberto Axerio, Global Packaging Category senior manager at Kenvue. “Additionally, as brand-owner, their platform is increasing our visibility on the quality and supply chain of our PCR resin.”
Resycure’s QI suite for controlling and optimizing PCR has been nominated for a Sustainability Award under the Digital Transformation category. This year’s winners will be announced at an awards ceremony during the Sustainable Packaging Summit, taking place in Utrecht from 10 – 12 November.
In other news, Kenvue has partnered with Greyparrot to implement the AI-powered Deepnest platform into its commercial sorting facilities. This is hoped to improve the global recycling for its brand packaging.
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