The countdown is on for Packaging Innovations & Empack 2025, the UK’s flagship packaging exhibition, taking place on 12–13 February 2025 at the NEC Birmingham. As the only annual event dedicated to the entire packaging supply chain, it offers a unique platform for industry professionals to connect, explore cutting-edge solutions, and gain critical insights into the future of packaging.
Spanning every stage of the packaging process—from concept and design to production, logistics, and fulfilment—this two-day event showcases the innovations and strategies driving the industry forward.
The UK’s premier packaging event
With 430+ exhibitors and an anticipated 7,000 attendees, Packaging Innovations & Empack 2025 will bring together the entire supply chain under one roof. Attendees can explore groundbreaking advancements, including sustainable materials, smart packaging, automation, and fulfilment solutions.
James Montero MacColl, Senior Marketing Manager at Easyfairs UK, said: “Events like Packaging Innovations & Empack are invaluable for discovering new technologies, forming strategic partnerships, and gaining fresh inspiration to meet consumer and environmental demands.”
For more than 20 years, this event has connected the industry’s leading players, providing a forum to share insights, showcase innovation, and drive business growth. The 2025 edition will build on this legacy, offering even greater opportunities to network and explore transformative solutions.
Dedicated zones for key sectors
This year’s event features several specialised zones addressing critical areas of the packaging landscape:
- Smart Packaging Zone: Making its debut, this zone highlights technologies like NFC chips, RFID tags, and augmented reality (AR) that are revolutionising customer engagement and enabling real-time product tracking.
- Food Service Zone: Developed in partnership with the Foodservice Packaging Association (FPA), this zone focuses on sustainable, recyclable food packaging that meets environmental goals while aligning with consumer preferences.
- Label & Print Zone: This area explores advancements in labelling and flexible packaging, offering solutions that enhance branding, improve compliance, and boost sustainability.
- Contract Pack & Fulfilment Zone: Powered by the BCMPA, this zone connects brands with co-packing and fulfilment providers to meet the growing demand for outsourced packaging services.
Insights from Industry Experts
The event also boasts an extensive educational programme, with 50+ speakers presenting across three dedicated stages: Circular Economy, Supply Chain, and Innovation. Industry pioneers will share their expertise, offering actionable insights into the trends and technologies shaping packaging’s future.
Key speakers include Miguel Arevalo from Google, who will discuss the company’s efforts to achieve plastic-free packaging, and Tey Bannerman from McKinsey Design, who will explore the role of AI in creative packaging solutions. Other influential voices, such as Victoria Brownlie of the British Beauty Council and Lowelle Bryan from WRAP, will address topics ranging from sustainable beauty packaging to reuse systems.
“The educational programme is one of the event’s biggest draws,” added Montero MacColl. “It’s where attendees gain knowledge, form strategies, and build relationships that drive real-world impact.”
Networking opportunities are abundant, whether through direct interactions with exhibitors, dedicated sessions, or exploring the Innovation Gallery, which showcases the most forward-thinking projects in the industry.
A must-attend for industry leaders
The exhibitor lineup features prominent names like Sealed Air, DS Smith, Mondi and ProAmpac, while attendees include industry giants such as Morrisons, Asda, Amazon, Nestlé, Unilever, Ikea, and Pepsico. With its unrivalled opportunity to connect with key players, discover innovative solutions, and gain insights into the trends shaping the next decade, the event is essential for anyone in the packaging industry.
Don’t Miss Out
Time is running out to secure your complimentary tickets to Packaging Innovations & Empack 2025. With its focus on sustainability, technology, and collaboration, the event is set to define the future of packaging. Claim your free ticket today and ensure you’re part of this transformative experience.
This content was sponsored by Easyfairs.
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