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The cross-sector programme provides a holistic view of the industry. Over 25 packaging innovators will share insights into how they’re addressing consumers’ purchasing decisions.

Attendees will learn how to:

• Translate consumer insights into attractive packaging
• Communicate meaning and sensory experiences to engage consumers
• Design e-commerce packaging that still delivers customer experience
• Satisfy environmentally conscious consumers without impacting the bottom line
• Decode the trends – analysis from Mintel
• Anticipate and comply with regulatory developments whilst remaining conscious of consumer preferences
• Apply structured semiology & FMOT tools for high performance design