Retail Performance
RETAIL PERFORMANCE
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Exploring the potential of neuro marketing in packaging
What do people actually like to buy? European consultancy Beyond Reason aims to take some of the guesswork out of consumer behaviour, and zoom in on the "missing element" - implicit motivation. Read more
22 Apr 2021
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The role of packaging in an omnichannel world
How can packaging help to create a successful omnichannel strategy? We speak to Uwe Melichar, president of the European Brand & Packaging Design Association (epda-design.com) to get his take on the role packaging can play. Read more
21 Apr 2021
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Leveraging the power of smart packaging
David Rogers, marketing manager at Blue Bite, discusses how brands can benefit from smart packaging technologies and build a digital platform to engage consumers. Read more
1 Apr 2021
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Reducing the pain of e-commerce returns
Gavin Mounce, e-commerce design manager at DS Smith, explores the different types of returns, why they often are such a problem for e-commerce retailers, and what companies can do to tackle them. Read more
15 Jan 2021
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Podcast: Changing perceptions of packaging in turbulent times
As COVID-19 is changing the way all of us live our lives, Elisabeth Skoda talks to James Harmer, planning & innovation strategy leader at Cambridge Design Partnership about changing perceptions of consumer packaged goods. Read more
25 Aug 2020
Digital Transformation is providing OEMs with opportunities to utilise technology that increases the efficiency of their own manufacturing processes.
A deep dive into plastic packaging R&D
Elisabeth Skoda gains insights into key developments and challenges in plastic packaging from AIMPLAS.
