Ardagh has announced the introduction of Kahlúa Espresso Martini in Nitro Cans. The Nitro Can is the ready-to-drink (RTD) packaging solution for nitro beverages and was launched in late 2016 to capitalise on the nitro coffee trend gaining momentum in key European markets. Kahlúa uses a 250ml slim Nitro Can to provide consumers a velvety smooth Espresso Martini infused with nitrogen.
Premiumisation of ready-to-drink beverages Ardagh’s Nitro Can is a unique packaging format, which delivers an unrivalled, multi-sensory experience. “It features a fixed widget charged with nitrogen, which delivers a distinct sound upon activation and generates a stunning cascading effect that ultimately tops off the beverage with a crema,” says Adriana Escobar, Product Manager at Ardagh Metal Beverage.
Sophisticated drink in a ‘to go’ formatThe RTD alcoholic beverage category is experiencing consistent growth, mainly driven by premiumisation and convenience. “Espresso Martini is a classic drink, known and enjoyed worldwide for decades. Infusing nitrogen into the recipe enhances the elegance of the drink and enables consumers to enjoy the velvety froth.” Now you can enjoy all that pleasure wherever you are, thanks to the power of Nitro cans,” says Romina Mariano, Global Brand Manager of Kahlúa. “Consumers will not need an espresso machine nor a shaker for this one, making this nitro drink and its unrivalled features accessible to a wider market by using a ‘to go’ format.”
