SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announced today that its brand development and brand deployment agencies have been honoured with seven Gold, Silver and Bronze Vertex Awards for Private Brand package design.
The Vertex Awards are the only global competition devoted exclusively to the art of Private Brand package design. This year’s Vertex Awards IV competition included more than 300 entries from 25 countries and 49 retailers from each of the inhabited continents of the world: North America, South America, Europe, Asia and Australia.
The awards are judged by a highly esteemed panel of industry experts from around the world and awarded based on Creativity, Marketability, and Innovation. “We are fortunate to collaborate with clients that understand the power of strategic packaging design,” said Wendy Kufeldt, managing director of Anthem. “Effective design communicates and embodies the brand promise, enabling break through results on shelf and delivering a distinct consumer experience.”
In the Packaged Goods category, Anthem was awarded Vertex Gold for its private brand design: Sam’s Choice Honey Retailer: Walmart
In the Redesigned Brand category, Anthem was awarded Vertex Silver for its private brand design: Sam’s Choice Retailer: Walmart
In the New Brand category, Marque Brand Consultants (SGK’s regional brand development agency in Australia) was awarded Vertex Gold for its private brand design: Your Majesty Retailer: Woolworths Limited
In the New Brand category, Marque Brand Consultants (SGK’s regional brand development agency in Australia) was awarded Vertex Silver for its private brand design: Smitten Retailer: Woolworths Limited
In the Holiday or Limited Edition category, Marque Brand Consultants (SGK’s regional brand development agency in Australia) was awarded Vertex Bronze for its private brand design: Woolworths Christmas 2016 Retailer: Woolworths Limited Australia
In the Healthcare category, Marque Brand Consultants (SGK’s regional brand development agency in Australia) was awarded Vertex Bronze for its private brand design: Little Ones Retailer: Woolworths Limited
In the Redesigned Brand category, Schawk was awarded Vertex Bronze for its photo production and production design:Portfolio Retailer: Lowe’s
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