For its 10th edition, PACK & GIFT, the packaging, promotion and customisation trade fair, is heralded as a hub of creativity and innovation.
The sole trade fair in France dedicated to event and promotional offerings, Pack & Gift helps brands to create promotional packagings, collectors' packs and limited editions, and to take them through to their showcasing at the point-of-sale.
This year, once again, Pack & Gift is unveiling a rich programme for advertisers:- A complete programme of conferences with experts and feedback- The "Personalise Award" competition, presenting the best exhibitor solutions for packaging customisation- The Turbo Talks, with exhibitors getting 10 minutes to present their latest innovations and their expertise- The Pack & Buzz space that will accommodate, among other sources of inspiration, the "60 years of Caprices des Dieux" exhibition, a collaborative venture between a brand and a group of artists- And, of course, a panel of 200 exhibitors, selected for their expertise on promotional packaging, customisation techniques, new technologies, and merchandising products
There can be no doubt that advertisers from all markets will find, at Pack & Gift, a hive of exploration and an efficient source of inspiration: the trademark of its success over the past 10 years. The objective is to create from scratch, by drawing on the wide range of know-how accessible at P&G, event offerings with high added value, and perfectly suited to a brand's DNA.
An eclectic and expert panel of exhibitors
200 exhibitors will be coming together on 21 and 22 June at Porte de Versailles, Paris, for this unique event in France, dedicated to promotional packaging and merchandising.
Alongside the regular expert exhibitors from packaging and promotion, there is a special place this year for specialists from the worlds of the new technologies and digital printing. In this way, brands from all sectors will be able to benefit from these new opportunities, which enable them to get in direct contact with consumers and/or offer the consumer increasingly customised offerings.
A rich programme of conferences
Customisation, digitisation, promotional object, trends, consumers, and more: across-the-board inspiration for a programme that promises to be packed with testimonials from experts and brands, and eclectic in terms of the topics addressed.
A unique competition has been launched this year at Pack & Gift, aimed at revealing to the advertisers all the customisation solutions proposed by the exhibitors.
This year's crop is undeniably of a very high calibre, and testifies to the quality of the background work done!You will find enclosed a short-list of the applicants from which the jury of professionals, but also the visitors, will be seeking to pick a winner.
Find out who has won at the "Personalise Award" ceremony, taking place on Wednesday 21 June at 5pm, in the conference hall, in the presence of the jury members.
A new initiative at Pack & Gift are the Turbo Talks: 10 minutes to present their latest innovations and convince visitors of the pertinence of their solutions - such is the challenge facing the exhibitors!
Many have signalled their intention to take part, and you will find enclosed the programme of these presentations, scheduled to run over the two days in the Pack & Buzz space, in the very heart of the exhibition. A new dynamic for visitors on the look-out for innovative solutions and exclusive demos.
Pack & Buzz: true to its vocation, showcasing inspiration and expertise
Initiated three years ago, the Pack & Buzz space remains the place to be at P&G for advertisers. It is the beating heart of the exhibition, where the visitor comes to find inspiration and reap the benefits of all the expertise on show.
Here, the "60 years of Caprice des Dieux" exhibition will take pride of place, presenting 60 event packagings of the brand, created by duos of European artists. Some of these artists will even be on hand to talk at a conference (on 21 June at 11:15am).
Note also the presentation of the products in line for the Personalise Award and the programme of conferences.A true hub of creativity and innovations in a dedicated space!
Pack & Gift 2017 is set to be more content-packed than ever, and advertisers are making sure they'll be part of the action by pre-registering in massive numbers for this event, which has become unmissable for brands in every sector.