Easy handling for the consumer paired with a tamper-evident seal to prevent manipulations and marketing possibilities without limits – this is the highly innovative product of CCL Label GmbH, A-Hohenems.
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The Austrian specialist for sophisticated sleeve and decorating solutions presents its newest product, „easy4opening“, a system consisting of material and application machine. The smooth application of the shrink sleeve solution is handled by Berning Maschinenfabrik GmbH, D-Frankenberg/Eder.
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More space for marketing messages
„easy4opening“ stands for an easy-to-open shrink sleeve which covers the neck / top of bottles and comparable containers for food or cosmetic and hygiene products (e.g. mouthwash) to provide eye-catching space for promotional messages or extra information:
A partially shrunk sleeve combined with a solid flag offers additional space for double-sided printing which can increase the brand profile significantly. The attention-drawing flag can send specific brand or promotional relevant signals to the consumer at the P.O.S. There are no limits to the design due to the technology of combining offset and rotary print and EB-drying using non-migrating inks.
Especially small-sized items will receive a striking and affordable additional feature, thanks to the „easy4opening“ flag which could, for example, also carry QR-codes.
It is all in the name
As indicated in the name „easy4opening“ presents no limitations to consumers of any age when opening the bottle/container top. For CCL Label this excellent handling quality of the tamper-evident sleeve is as important as meeting the demands for a visual marketing strategy.
The sleeve material consists of a multi-layer shrink film. Depending on product geometry the sleeve is equipped with a horizontal and/or vertical micro-perforation which enables the consumer to open it comfortably and without tools. The complete surface of the flag delivers a good grip and the sleeve can be torn open easily with just two fingers.
As creators of „easy4opening“ and specialists for the production of shrink sleeves, CCL Labels wants to persuade brand owners to fly their flags. Most of the competitive food markets or the Home & Personal Care category need special packaging with this extraordinary feature. Thus „easy4opening“ fulfils important market requirements all at the same time.
The sleeves are applied by standard machinery. In co-operation with Berning Maschinenfabrik GmbH modern and highly productive machines are used which cater to the individual customer needs.
„easy4opening“ is presented at this year’s FachPack show, September 25-27, 2012 in Nuremberg at Berning Maschinenfabrik GmbH, booth no. 1-205 in hall 1.