The Linz-based design and packaging specialist has designed a promotional package for the popular Bulgarian beer brand ‘Ariana’ (HEINEKEN Bulgaria) for the first time - under the banner of the Bulgarian national sport, football.
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All of Europe is catching football fever this summer as the best European teams compete for the UEFA European Football Championship. Even if the Bulgarian national team did not qualify for the EURO 2012, football is the most popular sport in Bulgaria. The parties responsible for the popular Bulgarian beer brand ‘Ariana’ - a brand of HEINEKEN Bulgaria - have made efforts to support this national sport for years via own sponsorship platform ‘Ariana’ Amateur League – an amateur football tournament with over 1200 teams participating
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‘Ariana’ is the most popular beer brand in Bulgaria and is named after Lake Ariana, located in the capital city Sofia, and is one of the most beloved recreational areas of the population of Sofia. The national stadium, the largest venue for football in the country, is located in the direct vicinity of the lake.
“Our ‘Ariana’ beer is - like football - part of the daily life of many beer drinkers”, says Martin Dimitrov, brand manager for ‘Ariana’ at HEINEKEN Bulgaria, “making it quite natural to design a custom can for the tournament series for the ‘Ariana’ Amateur League and create an even stronger connection between the beer brand beloved on all sides and the favourite sport of Bulgaria.”
“Finding a way for the extraordinary team spirit and dynamism in football as well as the athletic ambition of the ‘Ariana’ amateur players to be incorporated in the design was the biggest challenge we experienced”, says Daniel Frixeder, managing director of Pichler & Gattringer. “The strong colours of the brand ‘Ariana’, gold, black and white supported us in our intention to create an especially attention-grabbing can design. We are proud that with HEINEKEN Bulgaria another operating company of the worldwide HEINEKEN Group is placing their trust in our expert design work and many years of experience in packaging design”, says Daniel Frixeder of Pichler & Gattringer.